What most e-commerce brands get wrong with packaging sustainability
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What most e-commerce brands get wrong with packaging sustainability 〰️
With a vast increase in the number of e-commerce orders relative to total retail sales in recent years there has been a big increase in demand for products online and this has unfortunately come with a lot more packaging waste.
Here we outline what most brands get wrong when it comes to packaging, and how when used effectively it can be a great tool to leverage with your sustainability marketing.