When creating content for a website, sustainability can often be overlooked but with one Google search contributing almost 0.2 grams of CO2 to the atmosphere according to Search Engine Land, there has been a greater spotlight placed on the digital world and its impact on climate change. 

Here we outline some of the key reasons to focus on your website’s sustainability in 2024 and how it can contribute to your wider sustainability goals, in addition to actionable steps you can take to reduce the impact of your digital business activities.