At Grounded, we had the unique privilege of delving into Matthew McCarthy’s wealth of wisdom on the essence of Brand Purpose and uncovering the profound nuances that redefine the landscape of leadership in today’s dynamic business world. In this enlightening interview with former Ben and Jerry’s CEO, Matthew McCarthy, our co-founder and Chief Strategy Officer, Phil White, we explore what Purpose-Driven Leadership really is and how ‘Democratizing Courageous Leadership’ is essential for winning.