Pride & Purpose: Worst Examples of Queerbaiting and Best Examples of Pride Month Marketing
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Pride & Purpose: Worst Examples of Queerbaiting and Best Examples of Pride Month Marketing 〰️
We all know pride season separates the professionals from the amateurs in marketing— only few are appropriately championing brand purpose in alignment with Pride. This year’s Pride season in particular we experienced what culture is calling a ‘quiet pride’ with brands practicing ‘pride-hushing’. Amongst the buzz words, one isn’t addressed nearly enough in the marketing world and that is ‘queerbaiting’.