Founded in 2020 by Paloma, Pachamami is a Los Angeles based brand dedicated to circularity, cultural craftsmanship, and uplifting community.
Pachamami is directly inspired by the name Pachamama. Pachamama is translated into English as Mother Earth; pacha is a word in both Quechua and Aymara that means earth, cosmos, universe, time, and space in English, and mama means "mother."
La Pachamama is the highest divinity of the Andean indigenous people since she is concerned with fertility, plenty, the feminine, generosity and ripening crops, besides providing protection.
Circularity
Pachamami is devoted to honoring the earth and committed to circular design.
As a slow fashion lifestyle brand, we upcycle existing textile materials such as vintage clothing, fabric scraps, and discarded clothing donations into new designs.
By reworking and repurposing unwanted textiles, we extend their useful life, helping to minimize the global clothing waste contributing to the pollution crisis.
Craftsmanship
The embroidery element of Pachamami’s designs are inspired by Paloma’s exploration of ancestral identity. By exploring this artform, hand embroidery became a form of connecting with ancestral identity for Paloma.
Historically, textiles around the world were culturally valued as art which told stories and revealed one’s status. Today, we continue to express our identity through the clothes we wear and the brands we support.
Pachamami represents a modern interpretation of embroidery craftsmanship. And as textile arts such as sewing and embroidering are historically associated with femininity, Pachamami aims to empower and express femininity.
Pachamami represents a modern interpretation of embroidery craftsmanship. And as textile arts such as sewing and embroidering are historically associated with femininity, Pachamami aims to empower and express femininity.
Community
Pachamami has been built upon celebrating community and keeping it in the community.
From New Year New Tree, Pachamami’s launch party, to virtual moon circles — community building is weaved into Pachamami’s DNA.
